[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ecorec.cz\/marketingove-strategie-mohou-byt-volene-na-zaklade-zivotniho-cyklu-produktu\/#Article","mainEntityOfPage":"https:\/\/www.ecorec.cz\/marketingove-strategie-mohou-byt-volene-na-zaklade-zivotniho-cyklu-produktu\/","headline":"Marketingov\u00e9 strategie mohou b\u00fdt volen\u00e9 na z\u00e1klad\u011b \u017eivotn\u00edho cyklu produktu","name":"Marketingov\u00e9 strategie mohou b\u00fdt volen\u00e9 na z\u00e1klad\u011b \u017eivotn\u00edho cyklu produktu","description":"Standardn\u011b zahrnuje \u017eivotn\u00ed cyklus celkem p\u011bt f\u00e1z\u00ed \u2013 \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00fdvoj produktu \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zaveden\u00ed na trh \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R\u016fst \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Etapa zralosti \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00dapadek V\u00a0z\u00e1vislosti na tom, ve kter\u00e9 f\u00e1zi \u017eivotn\u00edho cyklu se produkt nach\u00e1z\u00ed, m\u016f\u017ee podnik m\u011bnit pou\u017e\u00edvan\u00e9 marketingov\u00e9 strategie. V\u00a0etap\u011b zav\u00e1d\u011bn\u00ed lze vyu\u017e\u00edt nap\u0159\u00edklad \u2013 \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie rychl\u00e9ho sb\u00edr\u00e1n\u00ed \u2013 firma vyu\u017e\u00edv\u00e1 tuto strategii v\u00a0p\u0159\u00edpad\u011b, […]","datePublished":"2025-02-26","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.ecorec.cz\/author\/#Person","name":"","url":"https:\/\/www.ecorec.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e7133236e4a9cc4991954776250524d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e7133236e4a9cc4991954776250524d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ecorec.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ecorec.cz\/wp-content\/uploads\/img_a305284_w2254_t1516795829.jpg","url":"https:\/\/www.ecorec.cz\/wp-content\/uploads\/img_a305284_w2254_t1516795829.jpg","height":0,"width":0},"url":"https:\/\/www.ecorec.cz\/marketingove-strategie-mohou-byt-volene-na-zaklade-zivotniho-cyklu-produktu\/","wordCount":395,"articleBody":"Standardn\u011b zahrnuje \u017eivotn\u00ed cyklus celkem p\u011bt f\u00e1z\u00ed \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00fdvoj produktu\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zaveden\u00ed na trh\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R\u016fst\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Etapa zralosti\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00dapadek\tV\u00a0z\u00e1vislosti na tom, ve kter\u00e9 f\u00e1zi \u017eivotn\u00edho cyklu se produkt nach\u00e1z\u00ed, m\u016f\u017ee podnik m\u011bnit pou\u017e\u00edvan\u00e9 marketingov\u00e9 strategie.V\u00a0etap\u011b zav\u00e1d\u011bn\u00ed lze vyu\u017e\u00edt nap\u0159\u00edklad \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie rychl\u00e9ho sb\u00edr\u00e1n\u00ed \u2013 firma vyu\u017e\u00edv\u00e1 tuto strategii v\u00a0p\u0159\u00edpad\u011b, \u017ee se sna\u017e\u00ed maximalizovat zisk. C\u00edlem je tedy z\u00edskat zisk z\u00a0ka\u017ed\u00e9ho prodan\u00e9ho kusu.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie pomal\u00e9ho sb\u00edr\u00e1n\u00ed \u2013 tuto strategii zvol\u00ed firma, kter\u00e1 se sna\u017e\u00ed co nejv\u00edce sn\u00ed\u017eit marketingov\u00e9 v\u00fddaje, ale p\u0159esto chce dos\u00e1hnout pom\u011brn\u011b vysok\u00e9ho zisku.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie rychl\u00e9ho pronik\u00e1n\u00ed \u2013 v\u00a0r\u00e1mci rychl\u00e9ho pronik\u00e1n\u00ed se firma sna\u017e\u00ed oslovit co nejv\u011bt\u0161\u00ed \u010d\u00e1st trhu. Sna\u017e\u00ed se tedy z\u00edskat co nejv\u011bt\u0161\u00ed tr\u017en\u00ed pod\u00edl.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strategie pomal\u00e9ho pronik\u00e1n\u00ed \u2013 c\u00edlem firmy je dosa\u017een\u00ed vysok\u00fdch \u010dist\u00fdch p\u0159\u00edjm\u016f. Firma tedy vol\u00ed strategii, kdy zav\u00e1d\u00ed jednak n\u00edzk\u00e9 ceny za produkt, jednak m\u00e1lo investuje do marketingov\u00e9 komunikace.Strategie v\u00a0etap\u011b r\u016fstu \u2013 v\u00a0etap\u011b r\u016fstu m\u016f\u017ee firma nap\u0159\u00edklad zvy\u0161ovat kvalitu produktu nebo zm\u011bnit marketingovou komunikaci. D\u00e1le m\u016f\u017ee hledat nov\u00e9 trhy a vstupovat tak do nov\u00fdch tr\u017en\u00edch segment\u016f, nebo v\u00a0prav\u00fd \u010das sn\u00ed\u017eit cenu produktu, \u010d\u00edm\u017e p\u0159il\u00e1k\u00e1 nov\u00e9 z\u00e1kazn\u00edky.Strategie v\u00a0etap\u011b zralosti \u2013v\u00a0etap\u011b zralosti lze prov\u00e9st t\u0159i r\u016fzn\u00e9 modifikace \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Modifikace trhu \u2013 jedn\u00e1 se o to, \u017ee se podnik sna\u017e\u00ed z\u00edskat nov\u00e9 u\u017eivatele, \u010d\u00edm\u017e se zv\u00fd\u0161\u00ed jejich po\u010det, a t\u00edm dojde tak\u00e9 ke zv\u00fd\u0161en\u00ed objemu prodeje.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Modifikace produktu \u2013 zahrnuje vym\u00fd\u0161len\u00ed nov\u00fdch variant produktu, nov\u00fdch p\u0159\u00edchut\u00ed, zvy\u0161ov\u00e1n\u00ed kvality, apod.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Modifikace marketingov\u00e9ho mixu \u2013 doch\u00e1z\u00ed ke zm\u011bn\u011b v\u00a0n\u011bkter\u00e9 z\u00a0oblast\u00ed spadaj\u00edc\u00ed do marketingov\u00e9ho mixu, a\u0165 u\u017e se jedn\u00e1 o zm\u011bnu ceny, marketingov\u00e9 komunikace \u010di distribuce.Strategie v\u00a0obdob\u00ed \u00fapadku \u2013v\u00a0obdob\u00ed, kdy ji\u017e \u017eivotn\u00ed cyklus produktu kon\u010d\u00ed, je nutn\u00e9 zv\u00e1\u017eit, zda jej firma bude i nad\u00e1le udr\u017eovat nebo zda jej rad\u0161i ji\u017e opust\u00ed. T\u0159et\u00ed mo\u017enost\u00ed je snaha vytlouct z\u00a0produktu maximum prost\u0159ednictv\u00edm sn\u00ed\u017een\u00ed n\u00e1klad\u016f na minimum.                                                                                                                                                                                                                                                                                                                                                                                        3.6\/5 - (17 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketingov\u00e9 strategie mohou b\u00fdt volen\u00e9 na z\u00e1klad\u011b \u017eivotn\u00edho cyklu produktu","item":"https:\/\/www.ecorec.cz\/marketingove-strategie-mohou-byt-volene-na-zaklade-zivotniho-cyklu-produktu\/#breadcrumbitem"}]}]